May 08, 18
3 Tips for an Effective SMS Marketing Campaign

SMS (Short Message Service) marketing is a technique that employs permission based text messages to disseminate promotional details. Customers can choose to receive texts containing information regarding the latest offers and availability of new products by selecting the option on an automated system. Once they submit the short code, their cell phone number is stored …

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Apr 05, 18
Why You Need to Incorporate Banner Advertising in Your Marketing Strategy?

Since the advent of the internet, online banner ads are commonly used to increase brand recognition. These display ads are effective tools for spreading brand recognition among potential customers. Even today, 98% businesses use banner ads to attract customers. Many people find pop-up ads irritating, why is why they opt for ad blockers. However, despite …

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Apr 05, 18
How to Protect Your Email Marketing Campaign from Spam Filters

As a digital marketer, you must be aware of the threats which spam filters pose. If your email content is marked as spam by these filters, it won’t reach the inboxes of your target customers and your marketing efforts will go in vain. ISPs such as Yahoo and Google keep on updating the spam filter …

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Apr 05, 18
How to Grow Your Business with Promotional Products

Not many businesses invest in promotional products. It’s because they believe these products are too expensive and they can promote their business more effectively via other cost-effective methods. However, these promotional products assist in increasing brand recognition and awareness in the long run. Here’s why every business needs promotional products: ·        More Exposure No other …

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Apr 05, 18
4 Common Mistakes That Can Ruin Your SMS Marketing Efforts

When it comes to marketing channels, SMS marketing is one of the simplest yet effective platforms. Around 81% of the US population owns a mobile phone. The easiest way of spreading brand awareness among these people is to forward curated texts. This is why, 71% marketing professionals use SMS advertising to reach potential customers. Despite …

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Apr 05, 18
4 Best Practices to Optimize Your Direct Mail Marketing Campaign

Do you believe that direct mail marketing has become an outdated marketing tactic? You can’t be more wrong. 56% of consumers in the US still find direct mail more trustworthy and reliable. They go through the promotional material delivered by different brands. So, why not make the most of this trend and integrate direct mail …

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Feb 28, 18
3 Advantages of Investing in Promotional Apparel for Brand Marketing

Promotional items have long been known for the plethora of benefits they can bring to businesses of all sizes. As a matter of fact, business owners can actually benefit a lot more with promotional items than they can with any other form of brand marketing strategy – especially if they focus solely on promotional apparel. …

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